The Online Survey, why go for it?
Interested in an important topic? The OH Participatory Platform disposes with several tools that you can opt for and this way directly participate in decision making on issues of importance. Survey is just one of few participatory tools which is easy to create and easy to complete.
Why opt for it?
“Surveys are expensive, time-consuming and they lead to nothing.” Sounds familiar? Following are only few advantages of Online Survey and reasons why it is becoming a common market research tool.
- Lower Cost
Online Surveys are proven to have High Return on Investment thus they are changing the way companies feel about investing in the market research. Apart from obvious economical perks such as low cost of dissemination, development, management, production there is also a possibility of obtaining a closed feedback loop to control churn rate. How? The survey software gives an option of sending an automatic notification in case a customer is not satisfied with the service. This way you a company can adapt more easily to customer´s needs.
- Greater Speed
YES it is fast! The focus is on speed of response. Online survey accumulates very large volumes of interviews in a short period of time. Via one click anyone around the globe at any time can submit the survey. This will be useful for your own CH Labs, since you can quickly target your group and quickly obtain a desired amount of answers.
In essence, a survey triggers a dialogue between a company and a customer. In a case of OH, it is a first step towards actively using the participation platform. It was our very first task aimed to designing a user-friendly platform which answers the general needs of OH team. For this reason, you were asked to fill out the online survey and thus provide us with the direct feedback. The important message here, however, is that it doesn’t stop with the survey. In fact, that’s just the beginning!
- Identify your USP (Unique Selling Proposition)
Sure, surveys are great to help you find your company’s weaknesses but they’re also a great help in identifying strong points. Are your CHLabs performing well? Let your team know! Identifying what you’re good at helps you define your unique selling proposition, which you can then implement in your marketing strategy.
- Easy to create and easy to use! Submitting and creating a Survey takes few minutes! You can check the Manuals to see how it is done.
Things to tackle!
Surely there are doubts when it comes to Market Research Tools. Transparency? Efficiency? Accuracy?
The reliability of survey data may depend on many factors. Here are few highlights to keep in mind:
- Lack of trust
When creating an online survey, one should keep in mind that transmitting trust online can be challenging. Respondents may not feel encouraged to provide accurate, honest answers. It is useful to add a text that guarantees data protection (terms and conditions of use) and text that encourages and motivates honest answers.
- Losing on quality and gaining on quantity
Online surveys are easy to set up and easy to access, thus there is a danger of putting less emphasis on quality and gaining more on quantity. For example, Surveys with closed-ended questions may have a lower validity rate than other question types. There is also a possible Data errors due to question non-responses may exist. Questions must be specifically designed, to reach accurate target groups and thus provide relevant results.