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Let's agree on what kind of content we want to publish in social media/on the website and if it will be user - generated.

Avatar: Hanna Szemzo Hanna Szemzo
We should come to an agreement on what type of content we want to publish and how often we publish it. Are we interested in a one-way communication or we are ready to invest more resources to have two-way communication? In the case of the latter, how will we stimulate users’ engagement?