We should choose a communication style and be consistent. What’s the tone of voice of the communication? Serious, light‐hearted, professional, socially aware, etc.?
We need to agree on what times of day/days of the week make the most sense to post for our intended ... For our social media presence to be effective we need to target users in the right moments. What are these?
We should decide what target audience we are aiming for. Who is our audience? (Age, gender, location) – Do we target professionals or the broader public? Or maybe both?
The consortium should choose a system to measure our social media reach and the impact. How do we make sure that we are reaching the goal we have set for our communication plan? We should agree on a system to do so.
Let's agree on what kind of content we want to publish in social media/on the website and if it will... We should come to an agreement on what type of content we want to publish and how often we publish it. Are we interested in a one-way communication or we are ready to invest more resources to have two-way communication? In the case of the latter, how will we stimulate users’ engagement?
Let's develop an internal communication system for collecting social media inputs The consortium should agree on a system for our social media team to receive regular information about what participating partners are up to and what events can/should be published on social media. How to proceed?